Government of Canada offering Free Webinar for business July 22

The Canadian Trade Commissioner ServicePresents

Export USA Webinar: Improving your bottom line through better foreign exchange management

Fluctuations in the value of the Canadian dollar relative to that of the United States or other currencies (GBP, EUR) can impact business profits for those doing business internationally. The risk presented by such currency fluctuations is called foreign exchange risk (FX risk) and needs to be proactively managed and factored into your operating plans, the cost of goods sold, and product pricing. Lack of attention in this area can lead to budget shortfalls, cash flow issues, the risk of selling products at a loss, and even bankruptcy.

This webinar will present a variety of options to mitigate foreign exchange risk.
Why should you participate?
You will:

• Learn simple tools to manage foreign exchange risk;
• Learn how to reduce costs related to foreign exchange and hence improve your bottom line.

Date: Thursday, July 22, 2010

Time: 1:00 to 2:00 p.m. EST (Ottawa Time)

Cost: Free

After the presentations, there will be a 20-minute Q&A period. The presentations will be in English but the speakers will take questions in both French and English. Through the Virtual Trade Commissioner, a) the webinar will be made available for on-demand viewing following the live session; b) participants may also download the presentation slides, in both French and English.

Please register by July 21, 2010.
For additional information, please email Guillaume Parent and visit Foreign Affairs and International Trade website.